Fast Branding For Startups

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• • April 16, 2018 at 1:57 pm #21745
    Curator 1 for Blogs

    Keymaster

    • Topic 369
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    @curator1

    Benjamin @ Hax offers advice on Naming your startup

    Many HAX companies rebranded (sometimes more than half of a given cohort). I’ve seen first-hand how frustrating and time-consuming this could be. So after the Startup PR Guide, here is another quick guide on branding — and more specifically naming. An edited version of this article was published on SOSV Medium and TechInAsia.

    Most likely you already have a name. If it’s bad (hard to spell, confusing, misaligned) or already trademarked you have to change it.

    Below are resources and practical naming tactics I built over several years. Its aim is to help founders with productive brainstorming, and avoid opinion wars. I believe the exercise is useful beyond getting a name, as it will help clarify your vision, mission, values, positioning and message. Naming matters but is a mere consequence of your positioning. Make sure of that first!

    And yes, creativity and culture help, but you can largely compensate with good research.
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