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#News(General) [ via IoTForIndiaGroup ]
Maersk and IBM are marketing TradeLens. The first thing you have to love is that you can’t find their product page anywhere. Let me google it for you. These guys have a Twitter hashtag before they have a product page.
But let’s move on. In this blog, Michael White announces the TradeLens launch and makes some grandiose statements like “TradeLens was created to be fully open and neutral”. But that is at odds with Maersk and IBM having significant personal interests in how this evolves, not only because of their respective businesses but also because this is a commercial joint venture. As described in this coindesk article:
Both IBM and Maersk will sell access to the TradeLens platform. The selling party will contract with the customer and receive all the fees and revenue rather than sharing it with the other partner.
I’m sure Maersk and IBM competitors will just hop on in. This would be like Amazon saying their marketplace is open to all retailers, or that AWS is open to IBM developers. It is monopolistic stickiness masquerading as industry standards setting.
Here is an example tweet from IBM:In a simulated recall using blockchain, Walmart traced the origin of a bag of sliced mangoes in 2.2 seconds. Other systems took over 6 days.
This is vaporware sales rhetoric. Consider the quote in more detail. No system takes 6 days to process a request. What they mean here is that it would take them six days to get that report made in the absence of a dedicated traceability system. So it’s an apples-to-oranges comparison.
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