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Singapore-based consumer intelligence firm, Affle India, has acquired the brand, re-targeting and push notification businesses and technology platform of Bangalore-based advertising technology (AdTech) startup Vizury in an all-cash deal estimated at about $10 million, a month before Affle India is ready for Rs 650-crore public offering (IPO), reported Economic Times (ET).
Although an official announcement from either of two companies is still awaited, Vizury website’s ‘about us’ webpage is redirecting to Affle.com website’s ‘About Us’ webpage.
The ET report further stated that all product, technology, sales, marketing, account management and related team members of Vizury will now join Affle, as part of the acquisition deal. The deal is believed to have closed earlier this month, said the report citing two sources privy to the developments.
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