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An article by Tom Rebbeck and Michele Mackenzie at Analysys Mason.
“Operators that have tried and tested their LPWA strategies in the early market can benefit from valuable lessons.”
Analysys Mason’s IoT Scorecard 2018: evaluating operators’ LPWA strategies identifies AT&T, KPN, Orange and Verizon as the leaders in the LPWA market. They have gained valuable experience by adopting LoRa and LTE-M technologies early, which has enabled them to adapt their strategies to meet market requirements. These early learnings have not only enabled these operators to gain an advantage over their competitors now, but have also put them in a good position for the future.These pioneers are being pursued by a group of other operators that are deploying NB-IoT, including Deutsche Telekom, Telefónica and Vodafone. This second group of operators will make use of their scale and international presence to present formidable competition. Other operators, most of which are implementing NB-IoT, will need to look at the lessons that they can learn from these early LPWA adopters.
This article examines the best practice in LPWA roll-out.
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