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#News(Startup) [ via IoTForIndiaGroup ]
In many cases, GPS positioning is employed to tether a Pokémon object or whatever to a particular physical spot. But GPS positioning can be off by several meters, and indoor reception makes it an iffy proposition for retailers.
Now, AR/computer vision firm Blippar is out with an indoor version of its urban visual positioning, offering what it says is a more reliable tether for AR than other indoor systems. The company, based in New York City and London, says it is the first to provide “an easy and end-to-end solution” to the problem of anchoring AR.
Released in the summer of last year, its outdoor visual positioning actually maps an entire urban area — from a city block to a full city — so that the layout and images of streets, buildings, and even street mailboxes, are stored in a database.
Then, computer vision is employed through the camera of a user’s mobile device to identify a building or other outdoor object, and the platform can look up the object and immediately place where the user is and which way she is looking.
Co-founder and CEO Ambarish Mitra told me his company has mapped San Francisco and much of the nearby South Bay area, as well as London. An AR City app can provide a user with overlaid maps, navigation or other AR components for the mapped territory, or the application components can be embedded into other apps.
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