Rebel Launcher:Launchpad for Entrepreneurs with Delightful Food Brands

#Announcement(Startup) #Invitation #Pitch [ via IoTForIndiaGroup ]
#Organizer : REBEL Foods (earlier Faasos)

[ Jaydeep Barman, Co-founder/CEO, REBEL Foods (earlier Faasos) ]
We have finally come to the decision of starting a “launchpad” for Food Entrepreneurs. We have now set aside a fund of INR 100 Cr (15 MN USD) from our balance sheet to kickstart this. It is a modest sum, but we got to start somewhere. We will be investing in 10–20 entrepreneurs and their ventures from this fund and give them the platform of kitchens, manpower, technology, culinary innovation and supply chain to build, launch and scale their businesses.

In the last 24 months or so, we made progress in leaps and bounds and today we can say we have built a common platform for building and scaling brands / use cases addressing specific food missions. On the face of it, it looks like a simple concept of One Cloud Kitchen = Multiple Restaurant Brands. However, that is the tip of the iceberg. As we got down to execution, we realized there were many layers of competency that would be required to build a platform like that.

Today, this platform helps us

1.  conceptualize a brand / offering
2.  deconstruct the recipe into specific ingredients / spices / protein / veggies etc
3.  source and supply the ingredients to every corner of the country
4.  build an SOP to create the product consistently at our kitchens
5.  train our kitchen teams through de-skilling / automation
6.  keep iterating till we get the customer to love the product
7.  scale nationally.

Harnessing the Power of Entrepreneurship
We realized that a great platform is a necessary condition for building endearing products and brands, but its not the sufficient condition. Building something beautiful and ever-lasting needs passion and love of a special breed of creators, called Entrepreneurs, at least in spirit. We have seen the success of our own brands depended hugely on the vision, love, passion and energy of the brand manager giving birth to and nurturing his / her brand. And hence, during one of our “all-hands” sessions, we decided to, in addition to building our own brands, open up our platform for Food Entrepreneurs to build, launch and scale unique, memorable and delightful brands across categories / food missions. To our pattern-seeking minds this looks like an operating system, on which developers can build their own apps.

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