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#News(Startup) [ via IoTForIndiaGroup ]
Over 14 million disposable coffee cups are used every day in the UK, with just 1% being recycled. CupClub is the world’s first returnable packaging service for drinks that utilizes RFID technology and cloud-based IoT software to provide complete supply chain traceability to brands and retailers, making drinking coffee on-the-go more sustainable.
CupClub founder, Safia Qureshi, comments: “Our mission is to eliminate single-use packaging to enable brands and retailers to empower their customers to experience takeaway without the throwaway. We are building one of the world’s first returnable packaging systems that is optimised using IoT technology, enabling us to distribute, collect and wash packaging designed for multi-use” says Safia Qureshi, Founder & CEO of CupClub. “This funding will help us develop our product and service for brands and retailers and allow consumers to enjoy their everyday on-the-go lifestyle without the landfill. We’re building the future we want to see: one that eliminates plastic waste and reduces our carbon footprint.”
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