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#News(General) [ via IoTForIndiaGroup ]
Can Microsoft and Kroger upgrade the grocery experience better than Amazon and Whole Foods can?
That’s the unstated subplot in the news this morning that Microsoft and Kroger are testing new technologies to streamline the process of finding and purchasing items in traditional grocery stores.
The companies today are unveiling new pilot stores near their respective headquarters in Redmond, Wash., and Monroe, Ohio, featuring smart shelves with digital displays that update prices dynamically and show personalized icons to help shoppers find items they’ve put on their shopping lists. The shelves will help also help workers identify items to fulfill curbside pickup orders.
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