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#News(General) [ via IoTForIndiaGroup ]
The hydration platform is made up of three components: a beautifully designed hydration dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser. Reflecting how people now utilize technology and apps to track and personalize every element of their day, this ecosystem also allows users to set their own daily hydration goals and automatically tracks their way to meeting them. Additionally, it tracks their environmental impact with a unique count of plastic bottles saved with each pour as well as over time saves unique preferences (like favorite flavors and carbonation levels) for future use.“This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline,” said Jim Andrew, EVP SodaStream and Beyond the Bottle Ventures. “This platform is a great example of how we are evolving our portfolio to provide more sustainable options for consumers to get personalized, great-tasting beverages.”
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