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#News(AgriTech) [ via IoTForIndiaGroup ]
The trio started with the mission of uplifting cotton farmers from Kothavalasa, Chinatalapadu and two other villages in Vizianagaram district.
“Anvita is a sanskrit word which means ‘weaving’. Our project brings people together to farm a social fabric. Here, it is about global cotton supply chain wherein farmers in India and global consumers unite for a cause,” explains Aneel.
They ran campaigns in villages and were on the lookout for farmers willing to join them. Around 50 farmers had never seen a non-Bt cotton seed. The team helped them start organic farming.A firm in the U.S. has already committed itself to purchase the cotton lint produced by these farmers, while some European companies have expressed an interest too. GVK also takes order from a brand that needs organic lint or T-shirts, gets cotton produce from its associated farmers, processes it through the ginning and spinning mill in Tiruppur and distributes the end product. In the Netherlands ‘T for Change’, a local company has sold the T-shirts twice on the eve of their national day.
According to the team, organic farming not only helps farmers get rid of the impact of pesticides and other chemicals but also reduces the amount of water needed. A conventional cotton t-shirt needs about 3,000 litres of water, but the organic t-shirt needs only 300 litres of water.
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