Habitro Labs

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        India’s maturing startup scene is spawning the next generation of entrepreneurs, with founders coming from bigger ventures to start up on their own. One such company is Habitro Labs, started by former employees of ride-hailing services provider Ola.
        “We ex-Ola employees are working together to make homes smart,” co-founder and CEO Mrinal Kashyap told Forbes India in an interview. Habitro is an IoT (Internet of Things) based company that designs, tests, and deploys automation in homes, offices, residential societies and hotels, using its patent-pending proprietary technology, Kashyap said.

        Habitro is starting out at a time when the smart home market in India comprises tens of thousands of small, local vendors on the one hand, and no global brand having established itself here on the other. This provides the company a window of opportunity to build a trusted brand, backed by deep tech and reliable after-sales service.
        Today, in addition to its own efforts, Habitro is also acting as a marketplace for the small vendors of various solutions. In the long run, “we want to manufacture our own products,” Kashyap said. That will help Habitro build high-quality products, which can be marketed at price points that are attractive to Indian households.
        The company’s smart home solutions, for instance, comprise functions in four categories. These are comfort and convenience, with features such as voice and gesture-based controls, automated curtains and blinds, remote door locks; energy saving, which includes motion and lux daylight sensor, climate control and routines for various devices; safety and security that offers smoke and gas-leak sensor, door intrusion and glass-break sensor, video door phones and 360-degree cameras; and entertainment that has voice-based television control and mood-based light and sound.


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