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› Forums › IoTStack › News (IoTStack) › Amazon drops Dash buttons
#News(IoTStack) [ via IoTForIndiaGroup ]
The online retail giant says all Dash buttons will stop working at the end of the month.
The Dash button, the ultimate single-use device, lets you buy an item on Amazon with one click. There was a Dash button for Tide detergent and one for Gillette razor blades and another for Sheeba cat food. Dozens were created, as brands quickly saw the buttons’ value as a way of building customer loyalty and creating tiny ads in people’s homes.
Way back in 2015, the buttons were Amazon’s way of adding a little bit of smart-home magic into people’s appliances, bathrooms and closets. The smart homemarket has exploded since then — helped along in part by the creation of Dash buttons — with internet-connected devices and appliances now being far more common.
[See Dash for Bharat…..]
Amazon has replaced the physical buttons with virtual Dash buttons on its website, which will continue to be available. Amazon executive Daniel Rausch, who helped build up the Dash button program, said the most popular buttons were for necessities that often run out, like toilet paper and bottled water. Some less predictable hits included pet food and printer ink.
While those buttons will no longer work by month’s end, folks will notice Dash’s core concept of more seamless shopping remains alive in just about every smart home