A Change of Direction for SparkFun?

#News(IoTStack) [ via IoTGroup ]

Headings…
A Change of Direction for SparkFun?
…and a fully FCC/CE-certified version of their Artemis module
The module is intended to bridge the “maker to market” gap? Tell us about t
Building something like this is a big departure for SparkFun?
How else do you see SparkFun supporting the “pro maker” market?
Do you see the module as attractive for large companies, beyond the maker m
Why now? Why make this change?
Why did you decide on the Ambiq Apollo for the module?
Tell us about software support for the module?
Do you see this module as primarily for embedded machine learning?

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A couple of months back SparkFun did something that the company isn’t that well known for, they released a module .
Built around the ultra-low-powered Ambiq Micro Apollo 3 processor, the module was intended to bridge the gap from “maker to market,” and from prototype to product .
Earning approval from both FCC and Industry Canada (IC), as well as its CE certification, means Artemis module is the first entirely US-manufactured, open source, FCC/CE/IC-certified Bluetooth LE module on the market.
It also indicates a big departure for SparkFun. Traditionally known for their breakout boards, and maker projects, aimed at hobbyists the company isn’t known for this sort of thing.

Earning approval from both FCC and Industry Canada (IC), as well as its CE certification, means Artemis module is the first entirely US-manufactured, open source, FCC/CE/IC-certified Bluetooth LE module on the market.
It also indicates a big departure for SparkFun. Traditionally known for their breakout boards, and maker projects, aimed at hobbyists the company isn’t known for this sort of thing.

The certified version of the SparkFun Artemis module.
So we sat down with Nathan Seidle, the founder of SparkFun, to talk about what this means for SparkFun, the Artemis module itself, and how he sees it fitting into the maker and wider micro-controller marketplace.
We chose the Apollo 3 for Artemis because it’s amazing, but we invested a ton of work into the Arduino core so that the entry level person would never know the difference between Artemis and an Uno. That is until they needed to go to scale; it’s far easier to use Artemis and our tool chains to do a commercial product.”
The electronics industry is getting smaller which is why SparkFun exists (making hard to access electronics easy) so it’s good to know we don’t need to slow down because ICs or tool chains are getting more complex.”
Introducing the SparkFun Artemis Module BLE Cortex-M4F.
“I had this cheeky friend [I was walking around with the prototype for the SparkFun Edge board in my laptop bag for a month —Al.] who thought it would be a great idea to try to run machine learning on a micro-controller that no one had heard of

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