India Wearables Market Ships Record 3 Million Units in 2Q19, with 124% Annual Growth, Says IDC India

#News(General) [ via IoTGroup ]

NEW DELHI, 4th September 2019 – According to the International Data Corporation’s (IDC) http://www.idc.com/tracker/showproductinfo.jsp?prod_id=962″>Worldwide Quarterly Wearable Device Tracker, the India market for wearable devices grew 30.9% Quarter-over-Quarter (QoQ) in the second quarter of CY2019 (2Q19) and 123.6% when compared to the same quarter a year ago, reaching an all-time high of 3 million shipments in a single quarter.
This category accounted for most of the market shipments with 55.9% share, followed by wrist bands at 35.2% and watches at 6.9%.
“The market for ear-worn devices has seen exponential growth in the last few quarters and this will continue in the coming quarters as well, primarily because traditional audio vendors are moving towards the wireless devices as it provides the ease of operation and comfort of carrying a device, while participating in a fitness activity or taking a call on the go,” said Anisha Dumbre, Market Analyst, IDC India.
Moreover, a set of new brands from India are entering the market to ride on the trend of true wireless devices at affordable prices, further helping in the growth of this category,” highlights Dumbre.
Wrist bands witnessed a 24% QoQ decline in 2Q19 as the top brands corrected their inventory after heavy shipments in the last quarter.
The average selling price of this category declined 9.7% from the previous quarter to USD 26 as brands have launched more affordable options in the market to onboard new segment of users.
In 1Q19, wrist bands was the leading wearable category with 60.7% share, followed by the earwear with 32.8% category share.
Summarizing the growth of wearables in India, Jaipal Singh, Associate Research Manager, Client Devices, IDC India commented, “We are seeing a shift in lifestyle devices segment wherein consumers are adopting new kind of devices to track their health and fitness that is reflecting in the uptake of the wearables segment.

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