7 Strategic Advantages Investors Offer To Turbocharge Your Startup’s Growth

#News(Startup) [ via IoTGroup ]

Growth Investors Bring In Much More Than Capital – Their Network, Experience, And Advice
As the founder of iScribblers, a content marketing, and PR company, last month I realised the need for growth investors in my company.
For company’s which are at a relatively earlier stage like Josh Talks, I would be more formally involved in helping founders Supriya and Shobhit with a wider range of functions right from raising investments or product roadmap, sales and hiring.
I also reach out to them if I need to pick their brains on something I’m grappling with and share a great relationship with founders of all my investee companies.”
RepUIp an online reputation management company for hospitality industry post investment I helped them with next round of funding, industry connections, go to market strategy and helping them scale.
At the early stage of growth of a company, I believe that an investor has a lot to offer because of his or her experience primarily in the following broad areas.
Strategy: Helping the entrepreneurs to think through their product strategy, growth, business model, customer acquisition, market positioning, funding strategy, making the right connections etc.
The investor because of his or her prior experience can clearly help them in thinking through systems and processes, performance goals, metrics, reporting and monitoring that need to be put in place in order free up time for the founder to focus on business growth.
Opening doors, helping hire the right talent and working on capital growth strategies are some of the things that excite me as an investor.”
This model has been tested successfully across our investments where our portfolio companies have used this network to scale and raise further rounds of institutional capital.
We help portfolio companies in their next stage of growth enabling companies to scale across the Region, namely by providing strong geographical knowledge and access to large, diverse networks.

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