What Grocery Stores Must Do To Keep Up With Online Shopping

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What Grocery Stores Must Do To Keep Up With Online Shopping
Shifting Consumer Demands
Improving Supply Chain Networks
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The aisles may look peaceful as you pick out vegetables or decide which cereal to buy, but grocery wars are happening behind the scenes.
A new report from Profitero found that competition between online retailers and traditional brick-and-mortar chains is intensifying.
Chris Owens, vice president of sales at Americold, explained his thoughts on the changes grocery stores have to make in an interview.
Shifting Consumer Demands
Profitero’s report showed that Kroger is Amazon’s biggest grocery rival right now, but a study from the company last year found that Walmart was narrowing the gap with Amazon.
Although prices will continue to change, it is clear that these grocery wars are far from over because consumers continue to seek out online options.
“Retailers are trying to adapt to two phenomena: the digital shopper and the shift to fresh and local, which is putting a strain on the cold chain assets that are in the current retail infrastructure.
Going forward, Owens expects a rapid expansion in efforts to update supply chain infrastructure, so retailers can aggressively incorporate digital fulfillment into their offerings to consumers.
Competition will only increase as retailers try to offer both online and in-store options.
“The typical grocer’s supply chain is not built to support digital shopping.
Grocery supply chains are usually characterized by a single node used to supply dozens if not hundreds of stores across a region.
They are not designed to fill a shopper’s grocery cart and deliver it to their home within an hour’s notice,” Owens said.
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He believes supply chain designs that include a small-scale warehouse close to the shopper’s neighborhood may be the best option.
Early versions of this are visible in “dark store” strategies where a retail store is converted to a dedicated fulfillment center.
The old infrastructure is a big problem

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