Estonia has a new way to stop speeding motorists

#News(General) [ via IoTGroup ]

O N THE DESK of a government building, a diorama is laid out.
Little vehicles sit by the side of a road, watched over by little policemen.
Drivers caught speeding along the road between Tallinn and the town of Rapla were stopped and given a choice.
They could pay a fine, as normal, or take a “timeout” instead, waiting for 45 minutes or an hour, depending on how fast they were going when stopped.
The aim of the experiment is to see how drivers perceive speeding, and whether lost time may be a stronger deterrent than lost money.
The project is a collaboration between Estonia’s Home Office and the police force, and is part of a programme designed to encourage innovation in public services.
Government teams propose a problem they would like to solve—such as traffic accidents caused by irresponsible driving—and work under the guidance of an “innovation unit”.
Teams are expected to do all fieldwork and interviews themselves.
“At first it was kind of a joke,” says Laura Aaben, an innovation adviser for the interior ministry, referring to the idea of timeouts.
“But we kept coming back to it.” Elari Kasemets, Ms Aaben’s counterpart in the police, explained that, in interviews, drivers frequently said that having to spend time dealing with the police and being given a speeding ticket was more annoying than the cost of the ticket itself.
“People pay the fines, like bills, and forget about it,” he said.
(In Estonia, speeding fines generated by automatic cameras are not kept on record and have no cumulative effect, meaning that drivers don’t have their licences revoked if they get too many.)
Making drivers wait requires manpower.
The team acknowledges that the experiment is not currently scalable, but hopes that technology could make it so in the future.
Public reaction, though, was not what they expected.
“It’s been very positive, surprisingly,” says Helelyn Tammsaar, who manages projects for the innovation unit.

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