Elon Musk Says He Doesn’t Do Market Research And Avoids The Daily News

#News(General) [ via IoTGroup ]

Elon Musk told a group of assembled space entrepreneurs that if they can build a rocket component better than SpaceX can, “we would love to buy that,” noting his private space startup used to build the landing legs for its Falcon 9 rocket but now buys them from race car manufacturer All American Racers.
Musk made his remarks Tuesday as part of an on-stage interview that touched on how he enters a new business (he avoids market research), Twitter and daily news (likes the former, avoids the latter) and his TV habits at the inaugural United States Air Force Space Pitch Day in San Francisco.
The event was held by the Air Force in cooperation with Starburst Aerospace, a space startup accelerator and consulting firm.
Over 75 space startups were invited to pitch more than 100 venture capitalists in attendance, while others pitched Air Force personnel directly.
In addition to pitching VCs, 30 of the startups in attendance have the opportunity to pitch the Air Force directly for government contracts, with a focus on areas such as space situational awareness, space communications, data mining and more.
Thompson, Musk primarily answered questions about building a business and leading companies in the space industry.
When it comes to the space industry as a whole, Musk insisted that there’s really only one real problem to work on, and that’s building a “fully and rapidly reusable orbital rocket.
This is the Holy Grail.” In Musk’s view, the fact that rockets today are still primarily expendable, even if some parts are reusable, is the industry’s biggest hurdle and what keeps the costs of going to space too high.
“I do zero market research whatsoever,” Musk said.
Musk said he also tries to ensure his staff doesn’t lose track of the bigger picture.
“Everyone should have at least a cursory understanding of the whole rocket or whole car, even if they have deep expertise in one arena.

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