How Boonbox is giving a fillip to rural ecommerce with its last-mile delivery services

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How Boonbox is giving a fillip to rural ecommerce with its last-mile delive
How does it work?
Challenges
The market and differentiator
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But on-ground realities and challenges narrate a different story, making it tough for marketplaces and sellers to deliver to and engage with customers in semi-urban and rural India.
An ecommerce venture of Inthree Access Services Pvt Ltd., Boonbox is a last-mile logistics network that delivers products to consumers in remote areas at their doorstep.
“Our technology backbone has been curated for the peculiarities of the rural business – our apps are in local language, our last-mile app facilitates route mapping and optimisation in remote areas where genuine addresses do not exist, and our CRM is custom built to cater to our business requirements,” says Ram.
Speaking about the team, Ram says: “We built the team by selling a dream, which made many people leave their lucrative jobs in the corporate world to join the Boonbox adventure.
As the rural ecommerce space is still nascent, the team came up with the business model after multiple iterations.
However, Boonbox continues to work on two major challenges – gaining the trust of consumers living in towns and villages with a population of 30,000 and below, and catering to customers who live in locations without a proper address or pincode.
There have been as many failed experiments as successful ones, as our business itself is one huge hack,” says Ram.
“What sets us apart is that our business is fully focussed on rural markets – our target customers live in 30,000 population towns and below, till the smallest hamlet.
We take orders from customers in 16 states and have the ability to deliver products in 3 lakh villages (47 percent of India’s universe of villages).”
Since inception, Boonbox has sold products in rural markets totalling to Rs 450 crore, and the team expects the turnover to be in excess of Rs 300 crore during the current financial year

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