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#Announcements(General) #Company [ via IoTGroup ]
Democratisation of data acquisition, storage and processing, arrival of algorithms enabling the collaborative creation of digitally distributed ledgers have created opportunities to develop properties and capabilities that go far beyond traditional paper-based ledgers. Distributed Ledger Technology and Blockchain are born.
Lots of industries expect improvement of efficiencies in operating models. In advertising key areas where it may potentially bring value are:
– Audience Planning: identity resolution, audience data and consent management
– Supply chain management: secure value transfer systems from ad investment to impressions to sales – Reconciliation and billing: streamlined business processes across multiple entities across the programmatic value chain
– Smart Contracting and Transparency: increased record transparency and ease of auditability particularly across the AdTech ecosystem
– Content Authenticity: reduced need for trust between stakeholders across the value chain between the advertiser and the consumer.
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Working BoT V3.0976805238 Build 23 Aug 2019
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