Deloitte India study says India open to connected vehicles but data privacy a concern

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Deloitte India study says India open to connected vehicles but data privacy a concern

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As sustainable mobility and connected vehicles mega trends take centre stage, audit and financial consulting firm, Deloitte India’s Global Automotive Consumer Study 2020 reveals that eighty percent of Indian respondents are excited about using connected vehicles and convinced of its benefits but 69 percent respondents are also worried about the security of their biometric data shared with connected vehicles.
This 2020 study that gives a glimpse on key future trends in the automotive sector which are shaping consumer perceptions recorded responses of over 35,000 consumer across 20 global markets including India, Germany, Canada, United States, France, Spain, Italy, China, Japan and South Korea.
Owning a vehicle is becoming more expensive in India on the back of rising fuel cost and roll-out of the BS VI emission norms April onwards.
While the last year hurt automotive players in short term, the rising sales of internet connected cars and growing interest around BEVs indicate that India’s discerning millennials’ tech savviness to gain value for money will keep automotive players on their toes.
Our consumer survey indicates Indian consumers are open to the idea of investment for advanced vehicular technologies and this trend has improved over the years; one of the key areas for OEMs to focus on.”
Deloitte India says that although perception about connected vehicular technologies has seen a positive shift, Indians are doubtful about the safety of autonomous vehicles and ability of automakers to get them on road.
The percentage of consumers, who agree that autonomous vehicles would not be safe to use, is expected to increase by 10 percent this year.
Another important trend seen in the study is around BEVs and alternative powertrain vehicles and the interest in this technology continues to expand.
Consumers across geographies continue to question the safety of autonomous vehicles and the ability of traditional automakers to bring fully autonomous technology in market

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