Fashion Forward: How Tech Is Targeting Waste & Pollution In The $2.4T Fashion Industry

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Headings…
Fashion Forward: How Tech Is Targeting Waste & Pollution In The $2.4T Fashi
Tech innovations shaping a more sustainable fashion industry
Reducing consumption in the fashion industry
Closing thoughts

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Fashion is one of the most wasteful industries in the world, but thanks to new technology and consumer demand for more eco-friendly practices, that’s starting to change.
But this can lead to overproduction and huge amounts of waste — fast fashion retailer H&M, for example, reported a global inventory of unsold clothes worth $4B in 2018.
In this report, we examine how fashion brands are leveraging technology to make clothing production and consumption more sustainable, from the use of plant-based textiles and bacteria-based dyes to leveraging a blockchain-based supply chain to increase transparency.
Some fashion brands are turning to agricultural waste products such as leaves and rinds to create more eco-friendly textile alternatives.
To reduce clothing and textile waste, the fashion industry is embracing the circular economy — a shift from the “take-make-waste” linear system to a restorative one that designs out waste, keeps materials and products in use for as long as possible, and regenerates the environment.
The brands are working with city officials, fashion producers, and designers to focus on business models that keep clothes in use, incorporate more renewable materials, and recycle old clothes into new ones.
Some brands are innovating through the creation of new materials, including New Zealand-based Formary, which is creating new textiles from fiber waste, like WoJo (wool with jute from Starbucks’ surplus coffee sacks), Juton (jute and cotton), and Mibu (wool with rice straw, a waste product burned after harvesting rice).
Additionally, the circular economy could provide new revenue streams for fashion companies through the reuse of clothes that would have otherwise been discarded — the fashion industry stands to gain approximately $560B from recycling clothes that are currently either underutilized or incinerated

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