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#News(General) [ via IoTForIndiaGroup ]
P&G, Unilever’s top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others’ comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
The “world with no ads” comment, for example, followed a video presentation for one of the marketer’s new sustainability-driven brand experiments, DS3, which offers personal and home care products that don’t require water to activate. The executive also pointed to connected tech as an alternative for engaging consumers, through platforms like Olay’s deep learning-powered Skin Advisor or SK-II’s new “phygital” retail concept that incorporates aspects of facial recognition, computer vision, AI and analytics.
“When you think about an IoT technology on a daily basis and it’s giving you feedback — that’s a lot more useful than an ad,’ Pritchard said
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