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#News(Startup) [ via IoTForIndiaGroup ]
Amazon Web Services has invested in Wiliot Inc., an Israel and San Diego-based semiconductor company that focuses on wireless technology that tracks the location of goods during manufacturing.
Wiliot has closed a $30 million Series B funding round, with investment coming from AWS, Samsung Venture Investment Corp. and Avery Dennison Corp., the company said in a statement Monday.
The company, founded in 2017, plans to announce a battery-free bluetooth sticker-sized sensor tag, which it says can be embedded in the production phase of consumer goods. The disposable products, still in testing, will allow real-time tracking throughout the manufacturing process, and potentially applied to clothes to connect with washing machines to the right spin cycle is applied.
“Wiliot’s strategy for battery-free bluetooth transponders, which sense and communicate without needing specific action by consumers, is very relevant to Avery Dennison’s intelligent labels strategy,” said Francisco Melo, general manager of global radio-frequency identification at Avery Dennison.
With the latest funding round, Wiliot has raised $50 million in total. It has been previously backed by Qualcomm Ventures, Norwest Venture Partners, 83North Venture Capital, Grove Ventures, and M Ventures.
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