Carta debuts fund to invest in startups that tap into its platform – TechCrunch

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Carta debuts fund to invest in startups that tap into its platform
Why private companies matter

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This morning Carta, a startup that helps private companies manage equity, announced it has created an investing vehicle called Carta Ventures.
The well-funded unicorn wants to invest in young startups that it sees building off of its data-driven perspective into the world of private companies, helping to foster an ecosystem around its core products and services.
Mostly because Carta itself is of growing importance in the expanding and increasingly crucial world of private companies, and the company has some pretty specific things it’s looking to invest in.
Carta works with private companies to help with certain valuation varietals, cap tables and reporting.
Hell, even The Economist dug into the private company boom, noting that “[i]nstitutional investors are rushing headlong into private markets, especially into venture capital, private equity and private debt.”
Carta wants to accelerate (and even instigate, as we’ll see) companies that add to its own platform, making investing and participating in the private markets a bit more limpid and simple — two things that the world of private capital and its constituent bets have never had in abundance.
In a blog post written by Carta CEO Henry Ward, three companies are mentioned: A startup focused on helping other companies come up with fair and market-fitting “total compensation” for employees including both cash and stock; a startup focused on “build[ing] analytic investment tools for venture as an asset class;” and one final startup focused on executing and publishing research on private companies.
McGillicuddy said that the best people for all things that Carta wants to see aren’t inside its offices (true), and that even if some of those folks were already working for Carta, his company has “many other priorities and so many things to build.”
But it indicates that Carta isn’t just building a corporate venture arm to go out and put money to work in companies that could later eat its lunch

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