Electric Blue

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Electric Blue

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Kaushik Madhavan, vice president-mobility at Frost & Sullivan, says, “Micro-mobility solutions will be a boon in geo-fenced localities such as gated communities, tech parks, and vast college campuses.” Yulu must know it too because it has established tie-ups with WeWork, OYO Life, Colive and a few shared economic hubs.
We had to visualise how the shared-mobility product would look, get it built, and the most important, understand consumer habits,” says Gupta.
“We tried over 25 vehicles across various formats in terms of weights and sizes — EVs, bicycles and standing scooters,” says Gupta.
Gupta shares, “We are losing Rs.30 on every Rs.100 made on the bicycle, because people don’t want to pay and put in effort (of pedalling).” But they have still come far from losing the entire Rs.100 on Move, from six months ago.
The vehicle has a range of 60 kilometre and can be fully charged in four and a half hours,” says Gupta.
Hence, it will remain the dominant money-making source for Yulu,” he says.
Maintenance is lower because of fewer moving parts, and Yulu’s per kilometre running cost is less than Rs.1, while the same for a petrol scooter is about Rs.2.
Gupta believes a consumer is willing to shell out around Rs.8-10/kilometre for a regular scooter or a Yulu EV.
Hence, at the current rate, a Yulu EV is cheaper than an auto rickshaw as well, that charges a base fare of Rs.15-18 for the first kilometre and then Rs.12/kilometre there on.
“We make Rs.10 per bicycle trip, but Rs.50 per trip on a Miracle,” explains Gupta.
If you have Yulu in your city, you’ll often find trucks hauling the neon-blue bicycles and scooters around.
Every one-and-a-half days, the batteries on all Miracles are changed and to make that process easier, Yulu has battery charging stations scattered across the cities it serves

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