From awareness to acquisitions: how the freemium model benefits business and cultural organisations

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From awareness to acquisitions: how the freemium model benefits business an
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‘There is more to life than the market’ – artist SA Vimalanathan on sustain

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Launched in 2014, photosparks/”>PhotoSparks is a weekly feature from

, with photographs that celebrate the spirit of creativity and innovation.
In the earlier 375 posts, we featured an art festival, cartoon gallery.
The Scottish National Gallery of Modern Art is housed in two imposing buildings facing each other, appropriately titled Modern One and Modern Two. They host an outstanding collection of modern and contemporary Scottish art, as well as other collected international works.
Both buildings were constructed in the 1800s, and were later converted into art galleries.
The gallery façade reflects artist Martin Creed’s work titled Everything is Going to be Alright.
Activities for children include the collage exhibition, Kids: Cut it Out!
Special events are also held for the differently-abled or ailing, such as a collage tour for those affected by dementia and their relatives, friends and supporters.
Exhibited artists, some of whom are featured in this photo essay, include Charles Avery, Aurélien Froment, Anya Gallaccio, Roger Hiorns, Peles Empire, and Zineb Sedira.
Other exhibits include the works of Bridget Riley, renowned for her iconic black-and-white paintings from the 1960s.
Some of the exhibitions are free, others are ticketed.
The Friends programme, priced from £15 to £100, includes solo, duo, student, and philanthropic categories.
Benefits include free unlimited entry and early exhibition access.
The Corporate Donor programme supports special exhibitions, acquisitions, restoration, publications, workshops, research, lectures, and educational outreach initiatives.
Patrons have supported the acquisition of over 1,300 items over the last 30 years.
Supporting Scotland’s national collection of art, the work of innovators, is a clear way to demonstrate a commitment to creativity that is visible to your clients, colleagues and the wider business community,” according to the museum

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