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IoT will get a huge boost: with advances in the concept of the Physical Web, notifications and soon autocomplete suggestions in the Chrome omnibox (now available in Beta) can now be fired by Bluetooth beacons without the need to have an app installed on the phone. This gets rid of the biggest hurdle in front of businesses in mobile marketing: the app download barrier.
You can now present your mobile content to customers nearby. This is an example at the 2016 Table Tennis European Championships:
As you now can have mobile content deployed to 100s or even 1000s of locations, a specialized CMS for this task greatly eases deployment efforts. Beeem is a specialized content & interaction platform to enable any business to engage anyone around on mobile without any programming. Beeem even gets rid of needing to re-program the Bluetooth beacon hardware: you can now manage any device remotely from the cloud.
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