Hyderabad-based drone tech company is on a mission to make farmers lives easier

#News(AgriTech) [ via IoTForIndiaGroup ]

Thanos, from the Marvel comic universe, will bring us images of the latest Avengers movie Infinity War. But for the farmers in Telangana and Andhra Pradesh, Thanos is a drone technology company that effectively sprays pesticides and makes their lives safer.

Pradeep Palelli, Founder and CEO of Thanos, felt drones could be used for more meaningful purposes and started the company in 2016. The startup initially started providing aerial surveying solutions using off-the-shelf drones that they were able to procure from different vendors.

Prior to founding Thanos, Pradeep was the co-founder and CTO at the roof-top solar company – Zolt Energy.

Focusing on farms and farmers
“Earlier, the value proposition was to increase efficiency of on-ground monitoring. It takes a fraction of the time to collect data using a drone, compared to manual on-ground collection,” says Pradeep.

While doing demonstrations at different startup events in Hyderabad, a few farmers and IT employees, who had agricultural farms back home, asked Pradeep if drones could help in farming.

Hence, Pradeep decided to conduct a few surveys and interview farmers, and he realised the problems, particularly in the pesticide spraying activity. The availability of manual labour was fast dwindling, as the process was inefficient and had several health hazards. Pradeep felt this agricultural activity was ripe for automation.

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