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#News(AgriTech) [ via IoTForIndiaGroup ]
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At the time in 1994 it seemed like imagery was going to be the next big thing after yield data since that intrigued so many at the time. The perception in the precision ag market place then was different. It was much more empowered by trying new things that were never done before and the size of the industry was very small at that time. But imagery stayed quite elusive in the background up until recently. I’ll dive in this more below.
The early days of imagery really revolved around a few dealing with satellite imagery — such as ourselves — and a few with aerial imagery. Both had their positives and negatives, which I won’t really elaborate, but the issue in the early days was mainly storage, processing, and delivery, and the cost and limitations of both. Everyone really liked to look at it but really didn’t know what to do with it. Variable rate application (VRA) was just getting going and most barely had the controllers to even do it and lacked the agronomic expertise to really understand it. (We actually did this in ’98 and maybe were the first ones to do VRA with an image but there were complexities involved.) Mobile environments were non-existent and most just saw it as a pretty map. Forward to today though and I won’t lie, much of these same issues exist. Why is this?
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