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#News(General) [ via IoTForIndiaGroup ]
Amazon maintains leadership in this new growing category
According to International Data Corporation (IDC)’s India Monthly Smart Speaker Device Tracker, a total of 753,000 units were shipped in 2018 in India. Amazon remains the leader with a 59% market share in 2018. Google is also making its mark in the Indian smart speaker market after its launch in 2018Q2 and is placed second with 39% unit share for the year. Google Home Mini outsold all other smart speaker models, emerging as a top seller. However, the Echo Dot with its second and third generation models was the most dominant series with four out of ten devices sold in the country.
IDC defines smart speakers as speakers embedded with a smart assistant directly in the speaker itself. Smart speakers were first introduced to the Indian market in 2017Q4 when Amazon launched its Echo range of devices in the country. Since then, more than half a dozen companies have launched their devices in this category.
Commenting on the growth of smart speakers, Jaipal Singh , Associate Research Manager, Client Devices, IDC India said, “Though the smart speaker is a relatively young product in India, the integration of voice assistants such as Alexa and Google Assistant in smart devices is gaining immense popularity in the country. The main driver of the early adoption so far is the novelty factor around this technology. However, it is certainly driving the shift in consumer behavior and accelerating the adoption of voice interfaces in India.”
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