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#News(Startup) [ via IoTGroup ]
“I’m here to see your robot,” I confessed as he walked me over to Tally who was busy scanning RFID tags.
This is the problem co-founders Brad Bogolea, Mizra Shah and Jeff Gee set out to solve when, in 2014, they founded Simbe Robotics, the company that makes Tally.
Today, Simbe offers a robust data analytics platform powered by advanced AI, machine learning and computer vision technology that powers their automated front-of-store robot.
In 2012, my Penn State roommate, Shah, went to work at Willow Garage with his friend Jeff Gee, an industrial designer who had been researching human robot interactions in retail and thinking about how robots can take care of mundane, monotonous tasks for people.
Late 2013, as Willow began shutting down, the three of us came together and started building a robotics platform to address what seemed to be a data-driven problem that retail was facing.
Bogolea: What you see are really strong industrial design principles that we share as the robot needs to be a certain height so it won’t tip over, etc.
The big differentiator for our design is we don’t use an external light source because we find it distracting to the store team and customers when the robot is turning to capture an end cap and shines its bright light down the aisle.
Amazon also resonated but from a retail market alignment, Google is independent.
Bogolea: It’s about transforming retail and, at the end of the day, this is a problem that touches everyone across the retail value chain.
A quarter of Amazon’s purchases online actually come from people that went to a physical retail store first to buy it and couldn’t find it.
Read More..
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