Rider Centric Design Thinking

#News(Startup) [ via IoTGroup ]

How can we look at them from all possible dimensions and then go about finding the most elegant and user-friendly solution we can design and build for their needs.
Any company that is building a new product in a new category lives or dies by its ability to discover customers.
You are possibly wondering, “How does a team have the confidence to build a new product in a new category where there is no benchmark, no competition, and no awareness even?” Well, you are not alone!
The path to getting there is littered with rapid prototypes that allow the design to fail and learn as quickly as possible (with emphasis on learning) interspersed with formal product releases that allow the larger rider universe (and the market) to engage with various generations of “finished” product.
The first generation of BluArmor’s cooling product, BluSnap, was an alpha discovery model that we put out there to see how the world of motorcycling accepted this seemingly bizarre thought of strapping a little box with a battery and a fan to the front of the helmet.
Yes, we all want that and we had to make that happen.
A fully re-designed idea of how the fan interacts with the filters.
The new cartridge had to meet the following criteria – hold more water (a faster fan/more cooling means a higher evaporation rate), have a geometry that’s optimized for the fan’s flow and be easy for the user to remove and snap back in place.
We have achieved this by integrating the locking mechanism into the “buckle” for our chin-mount making it extremely easy for riders to detach/attach the cartridge.
It’s a simple little idea, but one that we feel will make the most amount of impact on the comfort of the user.
This vent is also backward compatible with our previous generation so a BluSnap2 customer can also benefit from this new update.
Riders can tune the fan speed/cooling level with BLU3 E20.
Get rid of multiple tiny buttons and replace them with one large, easy to use, context-aware click surface.

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