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#News(Startup) [ via IoTGroup ]
Ripplr will use the capital to strengthen its tech and infrastructure
Logistics and distribution startup Ripplr has raised an undisclosed amount in a seed round led by 3one4 Capital and Sprout Venture Partners.
“The full-stack platform will use the seed funds to strengthen its tech and infrastructure and expand the team in distribution, tech and finance,” Abhishek Nehru, cofounder, Ripplr told Inc42.
Founded by Abhishek Nehru and Santosh D in June 2019, the startup has a presence in NCR, Mumbai, Pune, Chennai and Hyderabad.
“Ripplr addresses a major pain point in the supply chain, particularly for new-age brands, by providing end to end logistics support to brands using technology in an asset-light approach within the existing infrastructure,” said Sahil Gupta, Partner, Sprout Venture Partners.
Lower volumes of trade among newer brands, lack of adequate infrastructure and channels are primarily why logistics and distribution costs are significantly higher in retail.
That makes it difficult for new-age brands to move into general trade despite several products having high demand and market fit.
Ripplr works at breaking this inefficient cycle through its artificial intelligence or machine learning-based distribution and logistics platform.
The fresh funds will further enable new-age brands to latch on to a plug and pay model that helps them with an efficient, cost-effective channel for higher reach and visibility in the market.
New-age brands realise this but are handcuffed by the current systems.
Our full-stack platform reaches that audience,” said Nehru.
The platform also caters to existing established brands that can wield this platform directly or through their distribution network to improve their reach.
Gupta added that they see strong moat in terms of its technology to connect between all levels of logistics, distribution and retail intelligence.
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AutoTextExtraction by Working BoT using SmartNews 1.02976805238 Build 26 Aug 2019
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