Samsung Electronics Wins 61 iF Design Awards

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Samsung Electronics Wins 61 iF Design Awards
Company recognized for multiple innovative product designs, including gold

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Company recognized for multiple innovative product designs, including gold award recipients the Sero and the Bespoke customizable refrigerator
Samsung Electronics today announced it received 61 awards, including two gold awards, at the world-renowned International Forum(iF) Design Award 2020.
Samsung was given 34 prizes for product design, eight for professional concepts design, 17 for communication design and two for packaging design.
Samsung received the gold award for the Sero and the Bespoke customizable refrigerator.
This new lifestyle TV features a modern and elegant design that stands out in any space.
The Bespoke refrigerator, customizable to customers’ personal tastes, consists of eight models ranging from one-door to four-door units and offers a replaceable front panel of the sleek door which allows mixing and matching of different materials and colors, reflecting personal preferences in style.
We will continue to strive to create the experiences that our customers want from Samsung with unique design thinking, incorporating innovative technologies and attempting bold creative challenges.” said Dontae Lee, Executive Vice President and the Head of the Corporate Design Center at Samsung Electronics.
Including the two gold awards, Samsung was given 34 other iF Design Awards in the product category:
Galaxy Fold, a foldable smartphone that optimizes content viewing experience when unfolded and maximizes portability when folded.
Samsung won two iF Design Awards in the packaging category:
Galaxy Fold package, featuring new graphics, showcases a folded version of the original Galaxy logo.
Samsung won 17 iF Design Awards in the communication category:
Foldable UX for Galaxy Fold offers seamless experiences between the cover display and main display.
Samsung Flip UX is an intuitive electronic board UX that digitizes the analog experience to allow easy use

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