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With its IoT-enabled precision navigation solution that offers up to 30 cm level accuracy, San Francisco-based Sensus Labs aims to make indoor navigation of people and assets easier. The firm also offers granular analytics for retailers and brands to gather data and engage with customers online and offline.
The ability to seamlessly interact with customers across all shopping channels has made omni-commerce the buzzword among brands and retailers. So online players like Amazon are exploring offline strategies with Amazon Go (brick-and-mortar retail store) while offline players like Walmart are looking for a share of the of ecommerce pie.
Enter Sensus Labs, a San Francisco-based company that offers indoor positioning and navigation solutions for use across multiple sectors. Aviral Chandra, the Chief Executive Officer of Sensus Labs, says,
It is relatively easy to gain insights from online shopping patterns. Offline shopping patterns, on the other hand, are more difficult to comprehend. But it can be done. Understanding in-store shopper and employee activity requires accurate location data.
With its location-sensor based analytics platform, Sensus Labs aims to provide granular analytics for retailers and brands to gather data and then engage with customers online and offline.
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