Smartrac and Compass jointly create new customer experience

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“Modern Retail Collective” a store developed by McKinsey and Company, and Mall of America.

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Smartrac Technology Group, a global RFID and Internet of Things (IoT) specialist, and Compass Marketing, a solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”.
Through Compass’ SRL Network, Smartrac’s superior-quality NFC tags, and complementary retail technologies, customers can enjoy a digital customer experience that is revolutionary for brick-and-mortar stores.
Designed and developed by McKinsey and Company, a global management consulting firm deeply committed to helping institutions in the private, public and social sectors to achieve lasting success, Modern Retail Collective is a first-of-its-kind retail store.
Through Smartrac’s innovative NFC technology embedded in Smart Retail Label (SRL) tags attached to the consumer products, customers in the retail store can interact with an eCommerce-like platform through their smartphone and without the need for an app.
The value of Smartrac’s RFID technology is further enhanced by Microsoft’s Cloud platform Azure, and the company’s tag data services to record and manage a complete set of unique transponder data (e.g. UID no., order no., batch no., or yield) at production level in a controlled and secure way.
Smartrac’s CIRCUS NFC inlays equipped with NXP’s NTAG 213 ICs are the basis for the SRL tags used in the retail store.
As of today, Smartrac is the only RFID inlay manufacturer providing NFC technology to this store.
The enhanced customer experience, supported by and hosted on Microsoft’s secure Azure Cloud, is the first major launch of the Smart Retail Label Network, a system of tech and marketing built by Compass Marketing, and intertwined to create a more transparent and informative shopping experience in brick-and-mortar retail stores.
By simply tapping a smartphone on SRL tags found throughout the store, shoppers can enjoy app-less access to digital content for an enhanced buying experience in store

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