The Real Key Metrics (and Magic Numbers) Behind Successful B2B Sales Outreach

#News(Startup) [ via IoTForIndiaGroup ]

Old Motto: It’s All About the Hustle
At some point five to ten years ago, “hustle” became the most valuable tool in a salesperson’s arsenal. Persistency was crucial and we all believed the more volume, the better. That is until we started automating our efforts. All of a sudden, buyers began to tune us out, and our efforts grew more and more stagnant.

Striving to help users do more effective outreach at every level of the sales cycle is where you want to land. Nudge has provided a report that shares quantitative sales benchmark information that answers key sales outreach questions.

Let’s focus on 4 key metrics that every sales team should be looking at:

1.  The number of emails needed to get a response.
2.  Timing between outreach efforts and response.
3.  Email response rates.

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