Tim Cook: ‘AR will pervade our entire lives’

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Tim Cook: ‘AR will pervade our entire lives’

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When asked about the next big thing in tech, Tim Cook shared his excitement about augmented reality with a shout-out for a Dublin company.
Today (20 January) in Dublin, Taoiseach Leo Varadkar, TD, presented the Special Recognition Award to Apple CEO Tim Cook to recognise the company’s contribution to FDI in Ireland.
‘I visited a development company called War Ducks in Dublin – 15 people and they’re staffing up and using AR for games’
Shanahan asked Cook about major developments in tech he expects in the next five to 10 years.
“I’m excited about AR,” said the Big Tech CEO, citing augmented reality as an emerging tech space to watch.
“Yesterday, I visited a development company called War Ducks … in Dublin – 15 people and they’re staffing up and using AR for games.
Cook also sees applications for AR helping with hands-on tasks.
You can use AR,” he said.
Interestingly, the tech CEO sees benefits for AR and connecting people, more than other available technologies.
We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies.”
Cook is also “extremely excited” about tech in healthcare realm.
There’s not a lot of tech associated with the way people’s healthcare is done unless they get into very serious trouble.”
For Apple’s part, Cook continued, it has entered the everyday health space through the Apple Watch.
The Apple Watch can monitor a user’s heart rate when in use and Cook said there are users discovering they have heart issues through this technology.
“I think you can take that simple idea of having preventive things and find many more areas where technology intersects healthcare, and I think all of our lives would probably be better off for it,” said Cook

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