Uber: Furthur disruption in urban transport in middle east

#News(General) [ via IoTGroup ]

Headings…
Redefining transport
Introducing innovation in the region
Boosting employment
Profitability prospects

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One of the few truly global disruptors, the California-headquartered transportation network company (TNC) has already made significant headway in reshaping the way people and goods move around the Middle East – a market that Tino ‘Abdellatif’ Waked, the firm’s MENA director and general manager, describes as “one of the fastest growing regions for Uber globally”.
The Middle East is one of the fastest-growing regions for Uber globally
“I think the best way to look at the situation is that we want to transform the Middle East; to make sure that we provide the best way for people and things to move as seamlessly as possible,” Waked tells Arabian Business.
“When you look at multi-modal forms of transportation and the impact Uber is having on work opportunities in this region, I think it’s extremely exciting.”
So far so impressive, but the company has no definite plans to bring either flying taxis or driverless cars to the Gulf, and although Uber JUMP devices are already available across 17 major cities around the world, users are still awaiting their rollout in the MENA region.
“Flying taxis are definitely part of our long-term plan for the Middle East,” says Waked, commenting on Uber’s eVTOL aircraft.
Flying taxis, driverless cars and electric bikes may be some way off for Uber’s Middle East customers, but that’s not to say that the company is not innovating in the region.
Waked says that by making it possible for UAE nationals to drive on the platform using their own vehicles, Uber is providing flexible economic opportunities in the Emirates.
In addition to the market-specific initiatives that Uber has launched in the Middle East, it is also working to improve safety standards on a regional level.
“The Middle East is one of the fastest growing regions for Uber globally, and our focus here is to continue offering mobility solutions that create more access for riders, drivers and cities,” he says

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