Why founders should be looking at India to solve problems: Sanjay Anandaram

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Why founders should be looking at India to solve problems: Sanjay Anandaram
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Why solve Indian problems?
The silver lining

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“No matter what the statistics say, India’s market is still a very open one to do business in,” says Sanjay Anandaram.
Why solve Indian problems?
The common mantra that all veteran entrepreneurs chant is to look to solve the customers’ problems.
Pinpointing the customers’ problems and setting up shop in those specific areas is time-consuming and more often than not, entrepreneurs and investors are unwilling to give that time to the businesses.
In every Indian industry, be it agriculture, logistics, infrastructure, automation, food, or entertainment, consumers will continue to have problems at every point of time, and the canvas is open for entrepreneurs to find a preferred area and start a business.
With adaptability, the brand can continue to grow as the model revolves around identifying consumer problems and solving them.
The growing Indian market will provide the required fuel, and all entrepreneurs will need are the right mindset and patience.
Sustenance soon becomes an issue if brands cannot cope up with the consumer’s price preference, especially when the business’ manufacturing and operating costs are considerably high.
Hence, the trick to learn before entering the Indian market is how to reduce the cost and then the price.
Prices must be low for Indian consumers, but that should only be because of the low manufacturing and operating cost.
The pressure is definitely on entrepreneurs to create this business-cost-price blend.
The consumer preference for low-cost products and services allows entrepreneurs to be frugal as well.
Naturally, if the plan is to build a business that will sustain itself with less money, entrepreneurs can also start with low capital and bring homeless debt.
Instead of searching for investors who will pay the large cheques, entrepreneurs can divert those resources to find out the problem areas of their future customers and enter the market in no time at all

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