Why Is Google Funding Feature Phone Operating System KaiOS?

Google invest in KaiOS and IBTimes has this to say.
The lower price point is also showing up in Apple and is this the next 4 Billion plan?
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KaiOS is currently powering the feature phones manufactured by TCL, HMD Global and Micromax. Google has already developed apps for KaiOS, so this new investment is seen as the tech giant’s way of ensuring its presence in the feature phone market without really developing and releasing hardware. Google is instead bringing its famous Android apps to KaiOS, including Google Maps, YouTube, Google Search and even its smart assistant, Google Assistant.

Despite not saying anything on what really drove Google to make a big investment in KaiOS, it’s easy to see that the Mountain View, California-based firm is ensuring its financial growth amid a difficult time for the smartphone industry. According to Quartz, fewer people are buying smartphones at present, while the market for cheaper feature phones is significantly growing.

“We want to ensure that Google apps and services are available to everyone, whether they are using desktops, smartphones, or feature phones. Following the success of the JioPhones, we are excited to work with KaiOS to further improve access to information for feature phone users around the world,” Google’s Anjali Joshi said.

The inclusion of the smart voice assistant and other Google apps in feature phones will surely have a huge impact on the feature phone market. At present, KaiOS phones are already more popular than iPhones in India, which is a big consumer market given the country‘s population. The introduction of staple Google apps in KaiOS could soon make feature phones ubiquitous in other markets as well.