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In this episode of the IoT for All Podcast, Chris Howard, Founder and CEO of Softeq, joins us to share some of the most important considerations for early IoT deployments and how to avoid becoming one of the 75 percent of deployments that never make it to market.
To kick off the episode, Chris shared how Softeq got started in IoT – building a short run of headsets for Disney to enable them to improve the ride experience of non-native English speakers and the hard of hearing. These days, there is no such thing as a typical customer for Softeq – Chris said they’ve worked with companies across the gamut, from startups building a product from the ground up and unsure where to start, to larger companies needing a specific component, to companies looking for some additional expertise to put out a fire.
Given that range of experience, Chris has seen companies and products of all kinds fall prey to some of the common pitfalls of IoT development. “Developing IoT deployments is harder than it sounds,” Chris said, “it involves all of these pieces and there are a lot of things to be done.” A lot of companies, Chris said, fail to see how all of the components have to work together, which can lead to huge delays or, even, a product dead before it’s even had a foot off the ground.
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